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Wednesday, 23 February 2011

Day V Lately - Pulse & Thunder + Competition

Now we've all seen the new modern twist on one of the most iconic British adverts of all time.
For those who don't own a telly here's a quick recap... Yellow Pages classic Fly Fishing starring J.R. Hartley has been remade for 2011, with a new leading man – a former DJ – embarking on the hunt for his lost 1992 dance record, using the new iPhone Yell app. You can watch the new ad here: http://www.youtube.com/watch?v=k8YDZKTvWMw

The Yellow Pages campaign isn't stopping there though... they've got lots of exciting and quirky things to draw attention to the brand. This includes an actual Day V Lately track called Pulse and Thunder with extra trance remixes!?

There's also a pretty amazing competition to win £10,000 worth of cool stuff by using their new app to find an actual vinyl copy of Pulse & Thunder hidden away in a record shop somewhere in the UK.
To win just take a pic of yourself and the vinyl copy and then send it in!
Personally I'm gonna head straight over to Haggle Vinyl in Islington because thats the obvious place to put it... ;)

For more info on all of the Yell Stuff go to their Facebook page: www.facebook.com/yell

Golden Ticket
Pulse & Thunder
Day V Lately

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